Your Klaviyo Email & SMS Marketing Strategist
Partner with a former Klaviyo customer success strategist to grow your Klaviyo account.
Meet your single point of contact.
Hey 👋, I'm Bobby.
After working directly with customers at Klaviyo for two years across multiple roles, I decided to mix my passion for entrepreneurship, eCommerce and Klaviyo and take the leap into starting my own freelancing business.
I have 10+ years of digital marketing experience, which includes working directly with 200+ eCommerce brands over that span helping them grow through their owned channels.
Services I perform include
List Cleaning & Segmentation
I'll help you organize your lists and audit your subscriber funnels.
Then, create segments for both messaging and insights, built off of levers such as email engagement, browsing and purchase behavior.
Finding all possible optimization areas across flow components such as the flow's structure, actions, logic and message content.
A/B Testing Roadmap
Identifying high-impact split tests relative to your brand. This includes areas such as subject lines, send times, CTAs or global tests on entire flow funnels.
Signup Form Strategy
I'll ensure your Klaviyo signup forms are running most efficiently and are running the most impactful A/B tests to increase opt-in rate.
Improving Email Engagement
Fully reviewing your current email program and suggesting tweaks to sending cadence, segmentation and content strategy.
Contemplating adding SMS as a channel this year? I'll guide you on how to properly introduce this into your current Klaviyo program.
Here are the packages that I offer
The full audit typically takes between 2-3 hours to perform. I'll cover areas such as signup forms, flows, campaigns, lists & segments and offer optimization tips to improve those areas.
Once the audit's complete, we'll schedule a 90-minute audit review call to review my optimization recommendations. This tends to also function as a "live working session" where we can make edits in real-time together in your account.
Whether it's vetting your current Klaviyo setup, building a custom "Klaviyo roadmap", or helping you plan your content calendar, I'll act as a Swiss army knife and work alongside you and your team to ensure you're operating as efficiently and effectively as possible.
I won't just be reactive to your requests. I'll also proactively offer strategic recommendations based on upcoming opportunities that make sense for your brand and ensure you're up to date with industry best practices.
Each week we'll have a 1-hour call to go over current and upcoming initiatives on our roadmap. This is where I also tend to play the project manager role to ensure we stay on track to hit our goals.
If there's another way of working you have in mind, such as hourly, on-the-go consulting, I'm open to hearing about it.
What some of my clients have said
Head of Marketing @ Feather
"Working with Bobby was a terrific experience. He provided insightful recommendations on how to optimize our existing flows and made an immediate impact sharing how to improve performance. I'd highly recommend Bobby to anyone looking to hire a true Klaviyo expert."
Founder @ Pacterra Athletics
"Bobby's audit found over a dozen improvement areas in our account. His knowledge and expertise on Klaviyo clearly showed as we reviewed the optimizations together. I'm excited to see the lift these enhancements will bring to our performance in Klaviyo."
Founder & CEO @ Hello Healthy
"Bobby was awesome to work with, he knows his way around the Klaviyo platform. He was able to identify gaps in our customer funnels and create optimized segmentation for us to use moving forward."