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Freelance Klaviyo
Marketing Expert

Hire a former Klaviyo employee
to optimize your Klaviyo account.

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A portrait picture of myself, Bobby

Meet your single point of contact.

A portrait picture of myself, Bobby

Hey, I'm Bobby.

I provide flexible, strategic services for brands on Klaviyo. I'll act as a "fractional" Klaviyo Marketer for your team, optimizing your existing Klaviyo initiatives or guide you in developing new ones to help reach your business objectives.

  • 10+ years of digital marketing experience
  • 5+ years of daily operating experience within Klaviyo
  • Former Klaviyo Customer Success Manager and Onboarding Specialist, Advanced Team
  • Strategically advised 100+ Klaviyo customers, across different verticals and commerce platforms, between my time at Klaviyo and freelancing

A few of the 100+ brands on Klaviyo I've worked with.

Klaviyo services that drive results.

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Klaviyo Account Audit

Arguably my highest ROI service offering. 5+ years of daily Klaviyo operational knowledge, boiled down into one, customized account audit.

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Klaviyo Roadmap Creation

Creation of a tailored strategic roadmap filled with high-impact optimization suggestions across account structure, data governance, automations, list growth strategy, campaign sending behavior — the whole package.

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Flow Optimizations

I'll work with you and your team to optimize your marketing and transactional flows so that they're lean, efficient and performance-oriented.

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List Growth Strategy

I'll ensure your Klaviyo signup forms are running most efficiently and are running the most impactful A/B tests to increase opt-in rate.

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Data Governance

One of the more overlooked areas of maintaining your Klaviyo account — I'll create a data dictionary and help you organize your data across events, custom properties, lists & segments etc.

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Consulting & Coaching

If you're looking to upskill your brand or agency on Klaviyo, I offer consulting & coaching sessions as well.

Flexible pricing.


For brands seeking a one-off engagement with a fixed scope.

My goal is to provide transparency in my pricing model. Below are a few example prices and price ranges depending on the complexity of the project:
  • Klaviyo Account Audit: $600
  • Klaviyo ESP Migration: $2,000 - $4,000
  • Klaviyo Flow Creation: $1,000 - $2,000 per flow
Klaviyo Account Audit
Carrot to expand the selection

The full audit typically takes between 2-3 hours to perform. This audit includes areas such as your account settings, billing, signup forms, flows, campaigns, lists & segments and offer optimization tips to improve those areas.

Also included:

  • 60-minute audit review call
  • Account audit deck
Klaviyo ESP Migration
Carrot to expand the selection

I'll take lead on ensuring a smooth ESP migration.

This project typically includes tasks such as:

  • Migrating your contact data from your previous ESP into Klaviyo
  • Creating a tailored warming schedule to ensure proper deliverability
  • Recreating your flow automations within Klaviyo
  • Migrating your flow message content into Klaviyo
  • Assisting with configuring integrations and working with your developers, if necessary
Klaviyo Flow Creation
Carrot to expand the selection

I'll take lead on the end-to-end flow creation or optimization process. This includes items such as setting the flow-level strategy, creating message-level briefs with copy, structuring the flow components, configuring the settings throughout the flow etc.

If you have custom graphics or creative, I'll work with your graphic designer to ensure those are included in the message creative.

Most Flexible

Hourly Rates

For brands seeking Klaviyo strategic guidance or general support without a fixed scope, hourly rates can be more flexible.
  • Standard rate: $120/hr
  • White-label services: $140/hr
Best Value

Monthly Retainers

For brands seeking higher-touch strategic guidance & execution, you can purchase a minimum number of hours per month at a discounted rate.
  • 5+ hours: 5% discount
  • 10+ hours: 10% discount
  • 15+ hours: 15% discount
(Minimum three months to start)

Kind words from some of my clients.

Erin Abernathy,
Head of Marketing @ Feather

"Working with Bobby was a terrific experience. He provided insightful recommendations on how to optimize our existing flows and made an immediate impact sharing how to improve performance. I'd highly recommend Bobby to anyone looking to hire a true Klaviyo expert."

Aaron Prosser,
Founder @ Pacterra Athletics

"Bobby's audit found over a dozen improvement areas in our account. His knowledge and expertise on Klaviyo clearly showed as we reviewed the optimizations together. I'm excited to see the lift these enhancements will bring to our performance in Klaviyo."

Kerry Gould,
Founder & CEO @ Hello Healthy

"Bobby was awesome to work with, he knows his way around the Klaviyo platform. He was able to identify gaps in our customer funnels and create optimized segmentation for us to use moving forward."


1. Why should we choose to work with you?


As a former Klaviyo employee with 5+ years of daily Klaviyo experience, I bring a unique advantage: access to exclusive internal Klaviyo best practices.  This means I can craft Klaviyo marketing strategies based on the 100+ Klaviyo accounts I've operated within, maximizing results for your business.

I'm also an #emailgeek and stay up-to-date regularly through newsletters and social media on what's trending in the eCommerce and marketing automation space. By working with me, you'll always be ahead of the curve when it comes to best practices, new innovations and ideas.

2. Should I hire a freelancer or agency?


If you:

  • value a personal touch
  • want a guarantee of who you'll be directly working with
  • are seeking services that focus on strategy

then working with a freelancer (like me) will probably be the best choice for you.

If you:

  • are seeking full Klaviyo account management services (i.e. someone to take lead on content calendar planning, email design, copywriting etc.)
  • are OK with less control on who works on your account
  • are OK with a higher investment cost and a longer contractual agreement

then working with an agency or hiring a full-time team member might be a better fit.

3. What will we cover on our first intro call?


Hopping on an intro call allows us a chance to dive into what your current challenges and objectives are related to Klaviyo or marketing automation in general.

I'll share quick tips if I'm able to provide them, while also assessing if we'd be a potential fit to work together. If we appear to be a fit, I'll follow up post-call with a proposed project or service agreement.

4. Do you subcontract any work out?


Nope! I perform all of the work and strategic guidance myself.

5. What's it like working with you?


I'm proactive and enjoy taking on the 'project manager' role to ensure our projects are moving efficiently. For the clients I work with on a month-to-month basis, I typically create and manage a "Klaviyo Roadmap" in our project management tool of choice (Monday and Notion are my personal favorites). That roadmap will list all of our initiatives out, sorted by priority.

The main channels I communicate with clients through are email, Slack and whatever project management tool we're working within (Monday and Notion are my personal favorites). We also typically have strategic touch-base calls on a weekly basis.

6. How many clients do you work with at once?


Since I'm a true solo-freelancer, I only work with a handful (e.g. 4-6 maximum ) of clients at a time.

Applying that cap ensures that I can provide full-focus and attention to the clients I am working with without being stretched too thin.

7. Which marketing automation and eCommerce platforms do you work with?


At the moment, the only marketing automation platform I operate within is Klaviyo.

As for eCommerce platforms, I'm platform-agnostic. As long as you're on Klaviyo, I'm comfortable working with whatever eCommerce platform you use (e.g. Shopify, BigCommerce, Magento, a custom solution etc.).

8. Where are you located?


I'm originally from Boston, MA. However, as of 2022, I'm now based in Lisbon, Portugal (dual-citizen here)!

The working style I have with clients is primarily asynchronous, making it seamless to collaborate across time zones. There's also a natural window of overlap between US and European hours for convenient calls whenever needed.

Ready to take your Klaviyo account to the next level?